Person-level website identification

Pay per match.
Never per plan.

Only pay for what you use.

You bought 600 matches this month. You'll use 400. The rest is capacity you paid for and won't see again. We bill per match identified, not by the bucket. 4-source waterfall, up to 45% coverage, no annual commit. Start with 25 matches on the house.

Try 25 matches free → See your savings ↓

Why you can trust Squid:

5,000+
websites running Squid
12M+
visitors analyzed / month
Billions
behavioral signals / month
99.9999%
uptime
Save $1,188/year

Typical savings on 400 matches a month over the competitors' plan-based model.

Run your own numbers ↓

The bad-match guarantee

Pay per match.
Never per plan.
Never for a bad lead.

Our pricing model isn't the only thing we did differently. We don't bill you for matches that don't actually pan out.

Layer 0

4-source waterfall

Before a match is even shown, we waterfall through 4 identity providers and cross-check the result. Confidence below threshold? It never reaches you. The waterfall is also why we hit up to 45% coverage where single-source vendors plateau around 25–30%.

Layer 1

Auto-verified before billed

Every match runs through email validation, LinkedIn check, and company verification before it hits your bill. Failed verification = never charged. You never see it.

Layer 2

10% monthly credit allowance

Match looks bad? Click "Flag this match" for an instant credit. Up to 10% of your monthly matches as no-questions-asked credits.

Layer 3

Beyond that? Talk to us.

Hit your monthly cap? Open a ticket with the specifics. We review within 48 hours and credit anything legitimate.

Try doing this with a plan-based vendor.
We'll wait.

The reality check

How much are you
overpaying right now?

Pick your current plan. Slide it to how many matches you actually use. Watch what happens.

Your bill, side-by-side
Compare your current bill
If you're paying a competitor like RB2B for capacity-based plans, this is what you'd save with usage-based pricing.
800
What you pay now

Your current plan

$399
$0.50 per actual match
What you'd pay

Squid Lite

$165
$0.21 per match
You'd save
$234/mo
That's $2,808/year back in your pocket. (Or ~700 lattes, but who's counting.)

What you get

The real product.
Not a stripped-down trial.

Squid Lite isn't a watered-down sample. You get every feature that isn't deliberately part of our enterprise stack. Same identification engine, same data, same delivery rails.

Included with every account

Everything you need to identify visitors

  • ✓ Person-level visitor identification
  • ✓ 4-source waterfall, up to 45% coverage
  • ✓ Business email + LinkedIn + firmographics
  • ✓ HubSpot, Salesforce, Slack, webhook delivery
  • ✓ Real-time match feed in your dashboard
  • ✓ Bad-match guarantee (all 4 layers)
  • ✓ 1 domain · credits never expire
Add-ons (optional)

Pay only if you actually need them

VID+ Premium +$0.25/match

Phone numbers and home addresses on the matches you flag for it. Opt in per request, only pay when premium data lands.

Additional domain +$25/mo

Each extra site you want to monitor. RB2B charges $99. We don't.

API access +$49/mo

Raw REST API for custom workflows. Most folks just use the HubSpot/Salesforce/Slack sync, which is free.

Need the full platform?

asksquid.ai

Plans from $55/mo.

  • → Behavioral signal + intent prediction
  • → Analytics dashboard + heat maps
  • → Visual labeler for tagging high-value events
  • → Unlimited domains + event tracking
  • → Full account customization + delegated admin
  • → Real-time SDK + custom reporting
See asksquid.ai →

Simple pricing

The whole price list,
no asterisks.

You pay per match resolved. The more you use, the cheaper each one gets. That's it.

Monthly matches
Per-match rate
Best for
1 – 500 matches
$0.25
Entry rate · getting started
501 – 1,500 matches
$0.20
Growing SMB usage
1,501 – 5,000 matches
$0.15
Real demand-gen volume
5,001+ matches
$0.10
Floor rate · stays $0.10 forever
No overage charges · ever
Posted rate = your rate
RB2B charges $0.25–$0.45/match overage. We don't.

Volume-based, tiered down to a $0.10 floor. No quarterly commits. No surprise overages. The more you use in a month, the cheaper each match gets. Cross 5,000 and you stay at the floor forever. Or move to our enterprise platform for rates as low as $0.02/match.

How it works

Four steps. About five minutes.

1

Sign up

Email, password, and a card on file. We hold it. We don't charge.

2

Get 25 free matches

On us. Wire up your integrations, watch real visitors get identified.

3

Top up when ready

$5 minimum, only when you want more. We don't charge a cent until you say so.

4

Auto-recharge (optional)

Set it once and we refill your wallet when it runs low. Or don't, and we'll just pause.

Common questions

You're probably wondering...

What counts as a "match"?
A successful identification of a website visitor with verified contact data. We don't bill on attempts, dead leads, or "we tried but couldn't find anything." If we can't stand behind it, you don't pay for it.
Do I need a card to get the 25 free matches?
Yes. We ask for a card upfront and hold it on file, but we don't charge a cent for the 25 welcome matches. The card-on-file just keeps things clean: if you decide to keep going past 25, you top up $5 minimum and we draw from the card you've already added. No re-entering details, no second checkout. If you never come back, you never get charged.
How does this compare to RB2B / Warmly / Apollo on match accuracy?
Most single-source vendors plateau around 25–30% visitor coverage because they rely on one identity dataset. We waterfall against 4 sources and cross-check before serving the match, which is how we reach up to 45% coverage with comparable-or-better accuracy. The other difference is what we don't charge you for — we run verification before we bill, and they don't.
What's the "4-source waterfall"?
For every visitor, we query four independent identity datasets in priority order and cross-reference the results. Highest-confidence match wins; conflicts get downgraded; low-confidence results are dropped before they ever hit your bill. Result: broader coverage, fewer junk matches, no single-source blind spots.
What is VID+ Premium and when should I use it?
VID+ adds phone numbers and home addresses to a match. It's $0.25 on top of the base match rate, and you opt in per request — so the matches you don't flag stay at standard pricing. Useful for outbound calling, direct mail, or any workflow where contact channels beyond email matter. If you need VID+ on most or all matches, asksquid.ai's plan-based pricing gets you a lower per-record premium rate.
Do credits expire?
No. Whatever's in your wallet stays there. Cancel, walk away, come back six months later — your credits are still there.
Can I get an invoice instead of charging a card?
For accounts over $1,000/month in usage, yes. For everyone else, it's prepaid card or wire. Keeps things simple.
What integrations do you support?
HubSpot, Salesforce, Slack push, webhook out, and a clean REST API. If your stack speaks JSON, we speak your stack.

Stop buying capacity.
Start paying for results.

25 free matches. $5 to keep going. Auto-recharge optional.

Try 25 matches free →

25 matches free · No charge until you top up · Credits never expire